Flipside: From insight to iconic identity

Flipside redefines the second-hand fashion experience. From the initial brand strategy to a fully realized visual ecosystem, a cohesive identity was crafted to convey sophistication, sustainability, and style.

The work spans branding, 3D illustrations, and a seamless digital experience across desktop and mobile, creating an engaging, intuitive platform where users discover, explore, and fall in love with expertly curated pieces. Every touchpoint reflects the brand’s premium positioning, from typography and color palette to immersive visuals and responsive interfaces.